About Better'd

I spent 30 years helping businesses become what they were meant to be. Now I do the same for people.

Shaping strategy for start-ups. Leading transformations for established companies. Sitting across the table from leaders and asking the questions no one else would. Here's what that work taught me.

About Me

From the boardroom to the body

Here's what I've learned: the woman leading the team and the woman lying awake at 3am wondering where she went — they're the same person. And nobody is talking to both of her.

This isn't about fixing you. It's about bringing the better out — in your business, your career, your body, and the life you're actually living right now.

I've done the work to understand what's happening in a midlife body and mind — the brain fog that makes you doubt yourself, the exhaustion that isn't laziness, the quiet grief of things not going to plan. And I've built a practice that connects all of it: the strategic with the personal, the professional with the physical.

Kelly Owens St. Julian
Founder & Coach, Better'd

What to expect

What if there was a place to go, someone to talk to who could help you get from here to better?

That's where I can help. I work with you to look at the whole of you — the multi-faceted you doing great things everyday, the past version of you that you miss, the you that hasn't yet met her goals. Sometimes that means building a real, practical plan. Sometimes it's just feeling lighter because someone finally asked the right question.

This isn't therapy. This is a conversation with some life experience and science-backed advice sprinkled in, and clarity by the time we're done. Each conversation is tailored to what's on your mind that day — life stage, physical symptoms, your career, your relationships, or just yesterday's beautiful sunrise or a passing comment you can't shake. Where needed, we can talk about the hormonal and chemical changes affecting how you feel and how you're showing up.

This is your space, your time. Your opportunity to just feel better.

By The Numbers

A bit more about the experience behind Better'd

30+ Years. Helping individuals and businesses become better versions of themselves.

20+ Countries. Working across the globe, being an active listener, a sounding board, and a place where people like you come for insight and advice.

One Coach. Someone who can help you navigate it all — menopause, grief, relationships, motherhood, an executive career, or life as a small business owner — grounded in real-life experience and science-based training.

What we believe

Our approach

The whole person

Your career and your body aren't separate problems to solve. They're the same story, and they get talked about together here.

Strategic rigor, personally applied

Thirty years of business strategy and transformation work, brought to your life with the same discipline and honesty.

Real, not romanticized

Midlife is brain fog, exhaustion, and quiet grief as often as it's clarity. We name it honestly instead of glossing over it.

Bringing the better out

Not about fixing what's broken. About designing what's next — deliberately, not by accident.